Black suede. Same friends.
The signature clog, now in black. Secure your size in this release and make it part of your rotation.
Secure your size
Preorders open
Your size. Your next rotation.
Pink Realtree and black suede clogs are available to preorder. Friends snapbacks in blue and brown are ready to ship.
Preorders close November 18 at midnight Eastern.
Secure your size Explore all new arrivals
New arrivals
Pink RealtreeBlack suede clogsFriends snapbacks
Pre order
Pink Realtree
Three fits. Your choice.
Pick your fit. Secure your size. Be part of the Pink Realtree release.
The November rotation
FALL LOOKS GOOD ON YOU.
Wheat tones. Deep greens. Familiar favorites with a whole new season ahead.
Wheat
$130.00
Beef and Broccoli
$70.00
Make the pairing yours
Two favorites. One rotation.
Mix eligible Friends pieces across Hím, Hér, kids, vests and more. Choose two to save 10%, or three to save 15%.
Eligible pieces only. Savings apply at checkout. Other offers may not combine.
Chosen by the circle
Top sellers.
The pieces the circle keeps coming back for. Find your next favorite.
Top seller
Top seller
Top seller
Top seller
Top seller
Top seller
THE ANDRÉ FRANKLIN LIBRARY / 003
Give your ideas a team.
Build a practical AI workflow around the work your business needs every day.
Claude
Finance and Cash. Inventory. Operations. Customer Service.
ChatGPT
Website Design. Fashion Design. Flyers and Creative. Email, SMS and Meta Ads.
329 pages. Eight focused roles. Reusable prompts, checklists and setup guidance.
BY ANDRÉ FRANKLIN003
Explore the cover. Select a view or hover to turn the book.
Digital book. Cover shown as a book mockup.
From the desk of André Franklin • Book 003
Take more off your plate. Build your AI team.
Learn how to use Claude and ChatGPT to organize inventory, draft customer replies, plan marketing and work on your website.
329Pages of practical guidance08Focused agent roles01Repeatable playbook
Real tasks. Practical help.
Customer replies: Where is my order?
Checks tracking and drafts a reply with the next step.
Inventory: Which sizes should I restock?
Compares stock with orders and flags sizes running low.
Marketing: I need to promote this new drop.
Drafts an email, text and launch plan from your brief.
Your website: My product page looks bad on mobile.
Finds cramped text and cropped photos. Helps build a cleaner layout.
Ready to copy prompts. Clear setup steps.
Copy a prompt, add your business details and follow the steps to build your AI team. You do not have to start from scratch.
Your facts. Your policies. Your final review.
$250.00Digital PDF + starter files
Get the AI playbook See what is insideDigital download. AI subscriptions are separate.
SEE IT IN ACTION
Copy the prompt. See what it creates.
A real Claude demonstration using the book’s customer service prompt and invented sample order details.
The sample: a customer asks where their order is. We supplied the order date, carrier scan, estimated arrival and a sample follow up policy.
01 / Paste the book prompt
Read the text
Read the relevant customer message, order and policy. Show the verified facts, uncertainty, proposed next step and complete reply. Do not send or change the account unless this task’s authority permits it.
02 / Review the reply
Read the text
Hi, thanks for reaching out. Your navy workshirt, ordered Nov 10, reached the carrier Nov 11 and was scanned in transit today, Nov 12. Estimated arrival is Nov 14, though that is not guaranteed. If it has not arrived by Nov 15, we will check with the carrier and update you.
Demonstration only. No real customer information or EBD policy is shown. Supply your own facts, connect tools where needed and review before sending.
Get the AI playbookBuilt for Friends.
New arrivals
The newest in your rotation.
Pink Realtree workshirts. Black suede clogs. Blue and brown Friends snapbacks. Follow the Batch Tracker
Back in stock
FOR
DETROIT.
The Detroit Homage Snapback. Eight embroidered patches, one city.
Shop the Detroit Homage Hat
THE SIGNATURE WORKSHIRT
HÍM
HÍM.
WORKSHIRTS.
Flame. Realtree. Wheat. Find your rotation.
YOUR FIT. YOUR ROTATION.
FULL + CROPPED
HÉR
HÉR.
WORKSHIRTS.
Stealth, Flame and Realtree. Find your fit.
FULL LENGTH. CROPPED. YOUR CALL.
THE DUCK VEST EDIT
VESTED
VESTED.
IN FRIENDS.
Heavy duty canvas. Everyday rotation.
THREE COLORS. ONE CREW.
JAPANESE DENIM
DENIM.
DENIM.
The other half of the fit. Made for your everyday rotation.
DETAILS FROM EVERY ANGLE.
The membership / EBD Access
GET IN FIRST.
The next drop. The restock you have been waiting for. Your size before the rush. Join the circle for first access to what comes next.
- On qualifying paid orders
- 5% credit
- Earn store credit toward your next purchase.
- Your progress
- More to unlock
- Track your spending and see your next membership reward.
Free to join. Digital membership. No physical card is shipped.
Made in batches
Already secured your size?
Follow your batch from production to dispatch. Your product page has the current estimate for your selected size.
Behind the build / By the same founder
Your brand.
Built to work.
Need a website built or email and SMS flows that follow through? Unseen Gears builds the experience around your brand, from the first visit to the next order.
Built with
A storefront designed around your products and your customers. Clear pages, easy shopping and a consistent experience on desktop and mobile.
We look at how customers move from browsing to buying: product information, size choices, cart, checkout and the opportunities to make each step clearer.
Welcome, abandoned cart and post purchase email and SMS flows, built around your brand and the moments that matter to your customers.
engineeredbydre.com
Engineered by Dré / Build your rotation
Engineered by Dré / Email creative
A welcome with a point of view.Real EBD creative. Built around the brand.
Start with The Teardown.
We review the whole customer experience: your website, product pages, checkout, email and SMS flows. You get a clear plan for what to fix first. When you are ready, we can build it with you.
Engineered by Dré and Unseen Gears share the same founder. Implementation is a separate service.Worn by the circle
Their words. Their world.
4.91 / 5
710 customer reviews
Fast delivery and updated along the way!
Anonymous
Great experience
Uriah Gilbert
Great necklace
Uriah Gilbert
Good Quality….. Dope style!
Sugar Rims
I love my shirt! Great job Dre!
Tierra White
2nd time purchasing a beanie. Great quality 100%
Anonymous
Great quality!
Anonymous
🔥 pieces, quality pieces. I don’t remember how I found the brand but I hope it grows to a household name the way VS everybody did.
Puretellavzn
Love this shirt can’t wait to wear it . It’s made out of quality material
Remy Mcleod
Quality was excellent! Will be purchasing again!
Kameron Davis
Awesome product
Gwendolyn Carter
Awesome product
Gwendolyn Carter
Ordered this to go with my son's 7th birthday outfit . Very nice top ! Will be purchasing more items from this brand ! Item also arrived on time which was a plus and shipping was fast !
Jayla Simpson
Product is nice I’ll be buying more
Kyle Thomas
It was a great experience overall. The shipping actually came a day earlier than expected.
Bari
