Built from experience. Written for builders.
The mindset, manufacturing, marketing, and systems behind Engineered By Dré. 87 chapters to help you turn an idea into a brand built to last.
Digital from $49 · Hardcover + digital from $69
Full Resource Bundle
01 / Choose your starting point
Start with the book, add the working resources, or bring André into the process. Every tier includes the Build Checklist.
The full foundation. Ready to read.
Digital edition only · Instant access
The book in your hands and on the go.
Add the hardcover for $20 more
PDF instantly · Ships in 1–2 business days
The book, plus the tools to put it to work.
Save $51
Files instantly · Ships in 1–2 business days
Build with direct guidance from André.
Booking link after purchase · Limited availability
Prices shown in USD. Digital files arrive by email. Physical books ship in 1–2 business days.
02 / The edition
Keep the hardcover close and the digital edition wherever you work. The same foundation, ready when you need the next step.
Tier 03 / The working toolkit
Go from understanding the process to working through it. The Full Resource Bundle brings the book together with the production files and contacts behind the work.
Clothing mockups across categories to help you develop your ideas.
The PDF template, editable SVG pages, and a step-by-step manuscript.
A manufacturer and contact directory spanning 27 categories.
Hardcover, the full digital PDF, and your Build Checklist.
03 / Inside the book
A practical look at building a brand, shaped by the decisions, mistakes, and standards behind Engineered By Dré. Start with the mindset. Build the systems that follow.
Discipline, intention, and the way you think before you build.
Identity, naming, your first product, and pricing for longevity.
Tech packs, fabrics, samples, and holding manufacturers to your standard.
Build trust, run ads as a system, and turn attention into action.
Financial literacy, ambassador programs, and knowing when to grow.
Practical ways to create, build, and operate with AI.
Your numbers, retention, hiring, and systems that work beyond you.
Email marketing, complaints, mental health, funding, and the hard seasons.
Tier 04 / Work with André
Four private, one-hour calls focused on your brand, with the complete book and resource bundle included. Each session covers a different phase of the build.
Explore Book + Consulting · $1,000Brand identity and Shopify setup. Put the foundations in place.
Design, manufacturers, and sampling. Turn the concept into a plan.
Sample review, quality, and the bulk order. Work through the details.
Launch, advertising, and scaling. Plan how the brand reaches people.
Tier 1 gives you the full digital book. Tier 2 adds the hardcover. Tier 3 adds the complete resource toolkit, including 200+ AI mockups, tech pack files, and 95 contacts across 27 categories. Tier 4 includes all of it plus four private, one-hour calls with André.
Digital files are delivered to the email you use at checkout immediately after purchase. Physical books ship within 1–2 business days from Atlanta, Georgia. Tracking is sent by email after shipment.
Yes. The digital PDF contains all 87 chapters. You can read it on a phone, tablet, or computer. Tier 1 is a digital-only purchase; the hardcover is included in Tiers 2, 3, and 4.
The editable SVG files can be opened in Adobe Illustrator. A PDF version of the 12-page tech pack template is also included, along with the manuscript that walks you through the process.
Tier 4 includes four private, one-hour calls with André. Your first booking link is sent after purchase. The sessions cover brand foundation, product development, sample review and production, then launch and advertising.
The book begins with mindset and brand foundations, then moves through manufacturing, marketing, operations, and growth. It is written for people starting a brand and for owners who want to bring more structure to what they are building.
A note from Dré
“If you’re reading this, I pray you make it.”
André Franklin · Engineered By Dré
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