Ships this week
Real Tree · Fri Sept 25
EBD DASHBOARD
Internal · Dré + Malik
LIVE DATA
SYSTEM · 6/6 SEATS ONLINE · SYNC OK
Engineered By Dré · The Boardroom
MORNING BRIEF
Friday, September 18, 2026 · while you slept, the crew kept working.
Fri · Sept 18 · Live
Atlanta HQ · Shopify + Klaviyo pulls
Days left in Sept
12 · on pace
Sept pace
$97K · vs $85K goal
Waiting on you
2 theme publishes
Today's Big Play
Publish the Free-Gift Bundle theme. 4/20 shirts + Toolbox purses now ship with premium accessories automatically — inventory decrements itself. Every trigger sale is now a bundle sale, same margin.
Monthly Goal · September 2026
$58,421 / $85,000
Complete
69%
$0$21K$42K$63K$85K
Pace: $3,245/day · projecting $97,368 · clears $85K goal by ~Sept 27 · Oct advances to $90K if we hit
Yesterday: $7,439 · 45 orders · AOV $119.49
Orders · past 24h
45
30-day avg
21
vs avg
112%
AOV · past 24h
$119.49
30-day avg
$117.08
vs avg
2%
CVR · past 24h
1.11%
30-day avg
1.23%
vs avg
10%
Cash incoming · 7 days
$22,375
30-day net
$74,444
Weekly avg
$17,367
📓 Memo · What I'm Seeing
1 / 8
— From Ops · observation dropped for you + Malik
One Month Ahead · October Prep Status
Standing rule: always working a month ahead
🔥 October Fires Queued
- Pink Real Tree Workshirt · BCA halo · anchor drop design
- BCA + Scary Hours full-month push · no discount
- Clogs (Black) · release · back-in-stock to green buyers first
- 2 Snapbacks · drop · TBD
- Outerwear push · beanies + jackets · seasonal
- Halloween sale · end-of-month · discount TBD
💰 October Cash Preview
- Revenue goal: $90,000 (if Sept hits $85K)
- Byzfunder Oct 3: $4,850
- Shopify bill projected: $4,100
- Real Tree final: ✓ PAID
- New PO deposits (Batch 3): due mid-Oct · $12-18K
- Net cash gap forecast: manageable if BCA-halo drop lands.
📋 Prep Status by Seat
- Ops · Pink Real Tree PDP not started
- Growth · Klaviyo Oct campaigns not staged
- Inventory · Batch 3 PO forecast due Oct 5
- CS · Reply templates for new drops not drafted
- CFO · Oct cash projection above
- Next deadline: Sept 20 · Growth stages Klaviyo campaigns + Ops drafts Pink Real Tree PDP.
Coming Up · Fuel Injections
Next 5 fires · sourced from Master Playbook
Sale
Tomorrow · Sat
Sept 19 · 24h
Anniversary 20% Off
Drop
Mon · 3 days out
Sept 22
Real Tree Drop · full price
Milestone
Next weekend · 8 days out
Sept 26/27 · 24h
28,000-Order 28% Off
Drop
End of Sept · 12 days out
Sept · TBD
FRIENDS · shirt + matching sweats
Push
Oct 1 · 13 days out
Oct 2026
Oct pipeline · Pink Real Tree Workshirt + BCA + Scary Hours + Black Clogs + 2 Snapbacks + Outerwear
Milestone
48 days out
Nov 5 · 24h
Dré's Birthday 31% Off
Holiday
70 days out · NEEDS PLAN
Nov 27-30
Black Friday Master Plan
The Engine · Revenue Drivers
6 cylinders · overall pressure 68%
Workshirts
Firing · 82%
15% tier nudge shipped. Keep pushing top sellers.
Real Tree Preorder
Firing · 95%
Ships Fri Sept 25. Queue back-in-stock email for post-ship.
New Drops
Loaded · 95%
FRIENDS shirt+sweats end-Sept · Green Clogs shipping · Pink Real Tree Workshirt Oct (BCA halo) · Fleece · Jeans · Black Clogs · 2 Snapbacks · Outerwear.
Ambassador
Sputtering · 38%
52 in Collabs, 55 codes cold. Re-poke dormant ambassadors.
Email / SMS
Cooling · 45%
No sends this week. Refresh welcome flow + queue a broadcast.
BFCM Push
Cold · 8%
9 weeks out, no plan yet. Draft nav band + email teaser by Oct 15.
Engine Pressure
68%
For Malik · CFO Cash Ops
3 moves · 2 trend reads · 1 big ask
💰 Move Money Today · Upcoming Cash Out
- BCA workshirts balance. $2,212.70 due ~Sept 18 (today). Smallest of the three, fire first.
- Restock workshirts bulk balance. $12,107.20 due ~Sept 20. Biggest single cash draw this week.
- Green Clogs — first preorder balance. $3,570.00 · due next week (Sept 22-27). Production ready then. Customers already paid on preorder.
- Lions workshirts balance. $3,152.45 due ~Sept 30.
- FRIENDS shirt drop. Balance $1,876.93 (50% deposit paid) · end of Sept. 120 units + 6 extra. Retail $65-70. Style AF27948
- FRIENDS sweatpants (matching set). Quote pending · ordering min 100 units. Retail ~$100. Together with shirt = ~$20K sellout potential.
- Confirmed bulk cash out next 14 days: $22,919.28. Weekly cash landing $22,375 — bulks now exceed one week's inflow by $544 (before sweats quote). Tight. Order-hold + tax reserve buffer matters.
- Byzfunder Oct 3. Set aside $4,850 now so it's not a scramble.
- Tax reserve. Move $18,611 to tax bucket · 25% of Sept net ($74,444).
- Real Tree balance. ✓ PAID
- Shopify Q4 bill runway. Projected $4,100 next cycle (Collabs commission ramping · label load deferred, see FYI).
📈 Trend Read
- Yesterday spike: orders +112% vs 30d avg, sessions +143%. Traffic surge, not AOV lift. Growth: find the source (ad? ambassador? organic?) and replicate.
- CVR dipped 10% vs 30d avg (1.11% vs 1.23%). Flood of low-intent traffic diluting conversion. Watch — if next 3 days stay low CVR, cut source spend.
- Weekly cash landing: $22,375 hits in ~2 days. $5K above weekly avg.
- FYI · Order-hold strategy in play. Dré is intentionally holding orders and NOT printing labels to delay the $4K Shopify label threshold. Labels are the biggest single line item on the bill — holding them defers Shopify's cost draw. Net effect: cash stays in bank longer + Shopify bill smaller near-term. Fulfilled orders will bunch when Dré releases them.
🎯 Next Big Cash Ask
- Batch 3 production PO. Restocks Jan. Deposit ~$12K–18K due mid-Oct to hold slot. Growth needs sell-through forecast by Oct 5 so CFO can size the PO.
- BFCM inventory push. If we run Black Friday hard, need to overstock top sellers by ~30%. That's a decision Oct 20.
- Saving vs reinvest. At current pace, Sept clears $12K over goal. Split rec: $8K reserve, $4K ad test budget for Oct scale-up.
While You Slept
5 actions · 5 seats
- 02:14OpsDaily site audit ran clean on desktop + mobile. 1 flag: Labor Day banner still on homepage (stale P0). Now killed via published theme.
- 04:52CFOSeptember revenue tracker updated. Month-to-date $58,421 · 375 orders · AOV $126.37. On pace for $97K at current daily run rate ($3,245/day).
- 05:15InventoryDead-stock report: Workshirt Ashtray 1,220 units (~$24K dead cash), Custom Gear Chain 87, Wrench Chain 42. Free-gift bundles will draw these down.
- 06:04CSInbox: 8 replies. 6 auto-answered from codes-used list. 2 off-script (order tracking + sizing on Wheat Hím Cropped) drafted, awaiting your read.
- 06:22ManagerCompiled this brief. 2 items in Waiting On You (both theme drafts pending publish), 3 revenue moves shipped yesterday, all seats green.
Waiting On You
2 items · 0 stale
-
Ops · Publish<2hFree-Gift Bundle theme. Auto-add script now loads on every page. Smoke-tested on preview: all 4 bundles work (4/20 → Ashtray, Toolbox × 3 → Chain), orphan-prune works when trigger removed.
-
Ops · Publish<3hCountdown + Reviews theme. Kills the misleading Real Tree batch-close countdown, adds a "Buzz Kids XL in stock" badge, fixes Real Tree Hím borrowed reviews rendering.
Queued For Today
3 plays
-
1Publish 2 pending theme drafts (Waiting On You)
-
2Post-publish live smoke test on Real Tree Hím + Toolbox purses
-
3Wire real-data Morning Brief scheduled task
Year-to-Date · 2026 · Live from Shopify
The Year At A Glance
$808,329
81% of the $1M goal · Sept 18 · $192K to go in 3.4 months
Orders YTD
5,825
Avg AOV
$101.78
Best Month
$151K
Q4 target
$285K
Monthly Breakdown · Actual vs Goal
| Month | Gross Revenue | Orders | AOV | Goal | Vs Goal |
|---|---|---|---|---|---|
| Jan | $150,750 | $110.40 | n/a | 🔥 Best month | |
| Feb | $74,503 | 574 | $102.92 | n/a | Slow — post-holiday dip |
| Mar | $119,902 | 878 | $103.99 | n/a | Strong recovery |
| Apr | $113,188 | 832 | $91.29 | n/a | 4/20 drop momentum |
| May | $70,352 | 554 | $95.45 | n/a | Dip — spring softness |
| Jun | $75,491 | 600 | $91.96 | n/a | Flat |
| Jul | $89,769 | 683 | $100.78 | n/a | AOV crossed $100 |
| Aug | $80,494 | 595 | $103.39 | n/a | Labor Day + book launch |
| Sep · Live | $58,421 | 375 | $126.37 | $85,000 | On pace for $97K |
| Oct | — | — | — | $90,000 | Locked if Sep hits |
| Nov | — | — | — | $95,000 | Birthday + BFCM |
| Dec | — | — | — | $100,000 | Cyber Mon + Christmas |
| YTD Total (through Sep 18) | $808,329 | 5,825 | $101.78 | $1,000,000 | 81% |
The read: $1M for 2026 is essentially locked. Even with a 15% miss on Q4 goals, you land above $1.09M. Sept is trending +14% over goal. The real story now is how far past $1M — projected close is $1.13M if Q4 goals hit.
🔒
October 2026
BCA + Scary Hours push all month · Halloween sale end of month · Goal: $90K if Sept hits $85K.
Playbook: _Company/Growth-Ops/2026_Q4_Master_Playbook.md
🔒
November 2026
Dré's Birthday 31% (Nov 5) · Then CVR-only mode · Black Friday plan needed by Nov 1 · Goal: $95K.
🔒
December 2026
Cyber Monday · Christmas sale · New Year's · Byzfunder loan payoff Dec 29 unlocks $8.5K/mo · Goal: $100K.
January 2026 · 🔥 Best month of the year
January
$150,750
903 orders · AOV $110.40 · New Year push crushed it
Gross
$150,750
Orders
903
AOV
$110.40
Daily avg
$4,863
What worked
Highest revenue month of 2026 by a wide margin. AOV cleared $110 — up meaningfully from prior months.
Replicate for Jan 2027: New Year push works. Plan the New Year sale + fresh drop the same weekend. Load up inventory in December so January doesn't stall on stock.
February 2026 · Post-holiday cool-down
February
$74,503
574 orders · AOV $102.92 · Slowest month of the year
Gross
$74,503
Orders
574
AOV
$102.92
Vs Jan
-51%
What happened
Massive drop from January. Shortest month + post-New-Year fatigue + no big sale event. Customers had already spent for the season.
Play for Feb 2027: Valentine's Day mini-drop or bundle offer. Do NOT force a sale — protect AOV. Focus on Ambassador reach and Email/SMS nurture.
March 2026 · Strong recovery
March
$119,902
878 orders · AOV $103.99 · +61% vs February
Gross
$119,902
Orders
878
AOV
$103.99
Daily avg
$3,868
What worked
Replicated well when repeated.
Play for Mar 2027: March is a natural rebound month. Front-load a fresh drop early. Layer email + ambassador push through the month.
April 2026 · 4/20 drop momentum
April
$113,188
832 orders · AOV $91.29 · 4/20 moment paid off
Gross
$113,188
Orders
832
AOV
$91.29
Vs Mar
-6%
Read
Revenue held near March. AOV dipped below $95 — likely 4/20 discount pulled the average down but volume held. Trade-off worked.
Play for Apr 2027: Repeat 4/20 push. Add ashtray auto-gift bundle (now live) to protect AOV while keeping the volume.
May 2026 · Spring softness
May
$70,352
554 orders · AOV $95.45 · Dip after strong Q1
Gross
$70,352
Orders
554
AOV
$95.45
Vs Apr
-38%
What happened
Second-slowest month of the year. Mother's Day + Memorial Day usually help apparel — likely missed these.
Play for May 2027: Mother's Day gift bundles. Memorial Day sale (last weekend). Ambassador push targeting summer prep.
June 2026 · Flat but steady
June
$75,491
600 orders · AOV $91.96 · Marginal lift from May
Gross
$75,491
Orders
600
AOV
$91.96
Vs May
+7%
Read
Small recovery. AOV still under $95 — customers buying lighter items or single units.
Play for Jun 2027: Father's Day play (workshirts as a gift). Summer season drops. Push bundles to lift AOV back over $100.
July 2026 · AOV crossed $100 again
July
$89,769
683 orders · AOV $100.78 · Second-half rebuild starts
Gross
$89,769
Orders
683
AOV
$100.78
Vs Jun
+19%
What worked
Strong bounce back. AOV crossed $100 for the first time since March. 4th of July momentum + summer drop.
Play for Jul 2027: 4th of July sale + summer drop combo. Lock this cadence.
August 2026 · Labor Day + book launch
August
$80,494
595 orders · AOV $103.39 · Steady late summer
Gross
$80,494
Orders
595
AOV
$103.39
Vs Jul
-10%
Read
Order count dipped but AOV held above $100 — quality over quantity. Book launch + Labor Day setup started.
Play for Aug 2027: Same. Book relaunch + Labor Day sale positioning. Start Real Tree preorder buzz.
ENGINEERED BY DRÉ · MULTI-CHAT OPERATING SYSTEM · LIVE DATA · 13 TABS