Engineered By Dré · Atlanta, GA · 001 First Edition — 2026
Engineered,
Not Hoped For.
Not Hoped For.
By André Franklin
Systems Over Hope. Ownership Over Attention.
↓ Choose Your Experience
30K+
Orders Completed
$1M+
Revenue Year One
87
Chapters
4
Consulting Calls
Built From Real Experience
This is not theory.
Not a course.
Not a shortcut.
Not a course.
Not a shortcut.
This is everything learned building Engineered By Dré from an idea into a global brand — the manufacturing, the mindset, the marketing, and the systems that make it last.
If it happened while building this brand, it is in this book.
Choose Your Experience
Four Tiers. One Foundation.
From the book alone to full hands-on consulting — pick what fits where you are right now.
Tier 01
Digital Book
$49
- ✓ Full digital PDF — all 87 chapters
- ✓ Mindset, manufacturing, advertising & AI
- ✓ Build Checklist — free, one page, every phase
- ✓ Instant download after purchase
📩 PDF delivered instantly to your email after purchase.
Get the PDF →Tier 02
Physical + Digital
$69
- ✓ Everything in Tier 1
- ✓ Printed hardcopy — First Edition 2026
- ✓ Digital PDF + Build Checklist included
- ✓ Shipped to your door
📩 PDF delivered instantly. Physical book ships within 3–5 business days.
Get the Book →Best Value
Tier 03
Full Resource Bundle
$250
- ✓ Everything in Tier 2 (book + digital PDF)
- ✓ Build Checklist — free with every tier
- ✓ Mockup & Tech Pack templates — all clothing categories
- ✓ Tech Pack Manuscript — how to build & send a tech pack
- ✓ Editable SVG files — all 12 tech pack pages
- ✓ Manufacturer & Contact Directory — 95 vetted contacts
📩 All digital files delivered instantly. Physical book ships within 3–5 business days.
Get the Bundle →Tier 04
Book + Consulting
$1,000
- ✓ Everything in Tier 3 (book + digital PDF)
- ✓ Build Checklist — free with every tier
- ✓ 4 dedicated 1-hour calls with André
- ✓ Call 1 — Brand foundation & Shopify setup
- ✓ Call 2 — Design, manufacturer & sampling
- ✓ Call 3 — Sample review & bulk order
- ✓ Call 4 — Launch, ads & scaling
- ✓ Limited availability
📩 All digital files delivered instantly. Call 1 booking link sent immediately after purchase. Physical book ships within 3–5 business days.
Book Consulting →What's Inside
87 Chapters. No Filler.
Part I
Engineering the Mindset
How to think before you build. Move like you are great before the world catches on.
Part II
Starting the Brand
Brand identity, naming, first product, pricing for longevity, and building trust before the sale.
Part III
Manufacturing & Ownership
Finding the right manufacturer, tech packs, samples, fabrics, and molding your factory to your standard.
Part IV
Advertising, Branding & Attention
Running ads as a system, the trust stack, the private room strategy, and converting traffic into revenue.
Part V
Scaling Without Breaking
Financial literacy, ambassador programs, knowing when to grow and when to stabilize.
Part VI
Engineering With AI
How to use AI to build faster, save thousands, and operate like a team of ten on your own.
Part VII
Becoming the Business Owner
The owner mindset, building systems that run without you, understanding your numbers, retention, hiring, and protecting what you build.
Part VIII
The Real Stuff Nobody Talks About
Email marketing, handling complaints, mental health, taxes, funding, credit, building a team, leaving your 9-to-5, and coming back after a bad season.
Tier 4 — 1-on-1 Consulting
Four Calls. From Zero to Selling.
This is not a group course. It is not a recorded program. It is direct access to André across four dedicated sessions — one for each phase of building a brand from scratch.
Call 01
The Foundation
Brand identity, LLC, Shopify setup, logo, email & SMS tools live.
Call 02
The Product
Design mockups, tech packs, manufacturer research, sampling begins.
Call 03
The Sample
Sample review, quality control, bulk order, rollout plan built.
Call 04
The Launch
Ads running, private room launched, scaling systems live.
How Fulfillment Works
What Happens After You Purchase
📩
Digital Files
Delivered instantly to the email used at checkout — no waiting, no manual steps.
📦
Physical Books
Ships within 3–5 business days from Atlanta, GA. Tracking number sent by email once shipped.
📅
Consulting Call Links
Sent via email immediately after purchase. Each call unlocks the next — one at a time, at your pace. All calls are 1 hour each via Zoom.
FAQs
Questions About the Book
What is the difference between the tiers? +
Tier 1 is the digital book only. Tier 2 adds the printed hardcopy. Tier 3 adds the full resource bundle — tech pack templates, editable SVG files, the Tech Pack Manuscript, and the Manufacturer & Contact Directory. Tier 4 adds four 1-on-1 consulting calls with André on top of everything in Tier 3. Every tier includes the Build Checklist for free.
When do I get my digital files? +
Instantly. All digital files are delivered to the email used at checkout immediately after purchase — no waiting, no manual steps. The physical book ships separately within 3–5 business days.
What format is the book in? +
The digital version is a PDF — readable on any device, phone, tablet, or computer. The physical version is a printed hardcopy, First Edition 2026, shipped to your door.
Do I need special software to use the SVG files? +
The SVG files are fully editable in Adobe Illustrator — just go to File → Open and select the file. Every element is editable: text, shapes, colors, and measurements. If you don't have Illustrator, the PDF version of the tech pack template is included and can be used as a reference to fill in manually.
Is the Manufacturer & Contact Directory current? +
Yes. The directory contains 95 vetted contacts across 27 categories — the same manufacturers and suppliers used to build Engineered By Dré. These are real contacts, organized by category, with sourcing notes included.
Can I upgrade from Tier 3 to Tier 4? +
Yes. Your original $250 Tier 3 purchase is credited toward Tier 4 — you pay only $750 to upgrade. Email shop@engineeredbydre.com with your original order number before purchasing and the credit will be applied.
Who is this book for? +
Anyone who is serious about building a real brand — not a side project, not a trend, a brand built to last. Whether you are starting from zero or already selling and want to tighten your systems, this book was written for the builder who is willing to do the work the right way.
Engineered By Dré · engineeredbydre.com · Atlanta, GA
Systems Over Hope. Ownership Over Attention.